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Dylan Cumming's avatar

A valuable perspective, Wandile, and I fully agree that commercialisation must be central to rural development. Where I’d add emphasis is on what we choose to commercialise.

High-value, perennial crops like coffee can do more than sustain livelihoods, they can anchor regeneration, create jobs, and build export competitiveness in rural areas that have long been excluded from growth.

South Africa already has the land, the climate, and the people to grow exceptional Arabica coffee. What’s missing is the coordinated effort to unlock it. As your own work highlights, the bridge between subsistence and prosperity lies in strategy, infrastructure, and market access, all of which can be built around crops that combine value with resilience.

The opportunity is right beneath our feet.

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